Well, It is the reigning time of Internet marketing. Every business has a website following online marketing trends to promote the business.
It is wrong to assume that your business website is created and can attract customers by itself. You need to create an outline of your marketing strategy for the brand to excel.
A website is the only advertiser that can promote your business 24*7 in 365 days.
If you plan to take your website seriously. Then you should consider every aspect of website marketing.
- What type of visitors are coming to your website? (Watch Visitor’s behaviour)
- How much time they spend on your business website?
- How many pages they visit towards your goal conversions?
- A total number of monthly or daily visitors?
- How many visitors are coming back to your website?
So, here I am going to discuss the question, How can you make your visitors come back even if they don’t buy your products?
Here are some ways which I want to highlight to make it possible for you:
Stunning Yet Simple Website Design
Remember one thing in the Internet marketing of any business. you need to follow one rule-“As You Sow so Shall You Reap”.
First of all focus on your website design. Don’t forget, your website is the first impression of your business online. So, make your first impression as appealing as you can through your website.
Design a stunning yet simple website that fulfils your brand requirements completely. From content to navigation, images, videos etc. Cover all the area of your website smartly, it will help you possess a design that is best in your market niche.
Your website must represent your business online. Correctly use every aspect and feature in a simple and understanding way. It will make your website stunning.
People will love to re-visit your website for updates in your services.
You must consider some bullet place in your website. Like- service page, contact us page, the home page above the fold & below the fold etc.
Have clean & professional font style. Create an attractive logo design and make better use of graphics. It will create trust between the visitor and You. This will attract them to return to your website.
Make Your Website Fast
Well, the speed of the website plays an important role in attracting visitors.
Don’t forget, there are lots of your competitors in the same business market.
Websites with great speed will mostly be selected by the customers. If your website speed is not good. In such a situation, there is no need to promote it through content marketing or any other activity. The reason being, no one has enough time to wait for your website loading and then search for a query. This will grant your competitors a chance to have an upper hand. If their website is ranking below your site in search engines. It will give them a full arena to perform and take your position.
Speed up the loading of your website to attract more visitors. Also to increase the number of re-visits.
Follow Unique and Interesting Marketing Strategy on Social Media
Well, social media is playing an important role in every field. No online business can succeed without social media.
One thing I want to share you, few days back I came across a business website. After scrolling through their social media activities. I observed how social media had changed their outlook in the market. I was impressed to see their unique style of social marketing.
Their creative skills can be seen in each post that they have shared over Facebook. It represents their quality of work and off-course engagement was quite good.
They follow a set pattern of representation. But, each time content posted is unique and interesting. They have selected a particular font size for all their posts to make their clients familiar.
This made me realize that by doing this one can create a lasting image of that brand in customer’s eye. They will never forget the brand appearance because it will be easy to recall and remember.
They will identify the brand whenever they will come across the post shared. This will generate curiosity and they will automatically read your post when they see.
You can also follow these steps:
- Update fresh content on social media and set a regular time.
- You can also carry out some surveys and polls on trending topics just to engage your visitors.
- Run a discussion form on your website or Facebook page and appeal your visitors to join.
Remember, your social media presence will bring back visitors to revisit the site.
Try to resole customer’s issue over social media. You can also extend to connect with people who are looking for your services and products. Always choose their preferred language to communicate.
Keep Giving Value to Their Subscriptions:
This is an amazing part and loved by all Internet marketers. Once you have collected a list of e-mails from the subscribers. You need to start providing valuable information to them according to their interests.
You can also run a competition, where a user can submit their contact details in return for a prize. Providing them necessary information through your newsletter. It will help users/customers to keep coming back to your website for more updates.
“Don’t Forget Your Visitors After they Subscribe. Don’t just make lists, start serving them.”
Start a Blog On Your Website
I have seen the impact of blogs on the websites. By connecting a blog to the business, the website can double your visitors. People are always searching for new and informative content. Focus on the interest of the customers and make a blogging strategy to start posting blogs. There are so many reasons to blog.
It is a way to communicate with your customers and also build trust. This will give a reason to re-visit your website repeatedly. The more interesting articles you share on your blog. The more people will comment and share your content with others. This will also open new opportunities and customers for you.
Word of mouth publicity is still an effective way of spreading information. So Create a room for this publicity also known as Viral Marketing.
Over to You My Awesome Readers
Guys, one thing I want to tell you, handling a business website is difficult. But, you can overcome this challenge by making a full proof marketing plan or blueprint.
Now, the ball is in your court. It is time to hear from you.
Comment below to share your ideas and views about this article.
And YES don’t forget to share on your social media because Sharing is Caring !!
Shiv Kumar Gupta
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