Website Analysis
The step involves detailed analysis of website including the current position in search engines, SEO friendliness, brand visibility and web copied analysis. This step serves as a benchmark and makes the base of SEO campaign performance.
Clients business goals and scope of project
The step involves clear communication with the client to know his business goals, special requirements if any, budget range and expectations. The targets and campaign duration are setup after careful consideration of client business requirements. The step gives a green signal to start the SEO campaign.
Keyword and competitor analysis
The step begins with a request of targeted keywords list from client while the team works to find the most profitable keywords after a detailed competitor analysis and reviewing client list of keywords. A list of best 20 keywords is prepared; the final set of keywords is targeted for page1 search engine ranking based upon client budget and his approval.
Campaign planning and discussion
Once the keyword list is finalized the campaign features duration and execution is discussed and planned based upon after client expectation and business goals. The final campaign details are sent to the client and team answers any questions, doubts or clarifications the client demands. The reporting dates and log files are created to close the step.
On-site optimization
This is one of the most important step that determines plan performance and begins with the code optimization if needed adding all Meta Tags (Title description keywords), H Tags, All Tags, addition of site map, internal links cross checking, navigation check, website content analysis and rewriting for SEO orientation.
Link building and Off-site SEO
The step involves creating professional profile pages and accounts on all social mediaportals like Facebook, Twitter, LinkedIn, Myspace etc. to ensure the brand visibility and boost to SEO campaign.
Link building and Off-site SEO
The step is the major deciding factor of campaign performance. Link building begins with the official announcement of website via professional press release distribution followed by advanced and high quality methods like unique article marketing, Niche contextual blogpost, web 2.0 content pages, quality one way backlinks from relevant websites and Google trusted pages.
Tracking and Reporting
The link building team tracks the ranking and link update every 5th day, the tracking helps measuring the plan performance, client can check all daily ongoing activities on the log file we share with him. He gets detailed monthly work report on 30th day of every month and weekly updates are given via email, phone and Instant messengers.
Aaron Wall
David Harry
Michael Gray
Ann Smarty
Todd Malicoat
Marty Weintraub
Ian Lurie
Patrick Altoft
Jordan Kasteler
Todd Mintz
Danny Dover
Glen Allsopp
